One of the entertainment industry’s most innovative and comprehensive publishing, animation and licensing companies, has announced the launch of a brand new anime series – NURA: RISE OF THE YOKAI CLAN – , the company’s premier website for anime.

The first subtitled episode of the new fantasy action-adventure series about a junior high school student that is part human and part yokai (supernatural demon), premiered for free after the series debut in Japan; free new episodes will be simulcast mere hours after it airs in Japan each Monday.

NURA: RISE OF THE YOKAI CLAN, based on the best selling Nurarihyon no Mago manga series in Japan, is being offered under the SHONEN JUMP imprint, home to other exciting properties including BLEACH and NARUTO.

While the day belongs to humans, the night belongs to yokai, supernatural creatures that thrive on human fear. Caught between these worlds is Rikuo Nura.

He's three-quarters human, but his grandfather is none other than Nurarihyon, the supreme commander of the Nura clan, a powerful yokai consortium. So, Rikuo is an ordinary teenager three quarters of the time, until his yokai blood awakens. Then he transforms into the future leader of the Nura clan, leading a hundred demons.

“We are pleased to expand the line-up  with the exclusive simulcast of NURA: RISE OF THE YOKAI CLAN, reaffirming our commitment to bringing the latest series from Japan,” says Ken Sasaki, Senior Vice President & General Manager of VIZ Media. “We are excited for fans to explore the fantastic world of NURA: RISE OF THE YOKAI CLAN, and share their thoughts and start discussions.

 is a free-to-use web destination that is now the permanent home to some of the company’s best-loved animated series. Over 1,100 episodes are currently available, and new content is added on a weekly basis. Series currently featured  include BLEACH, BUSO RENKIN, DEATH NOTE, HONEY AND CLOVER, HIKARU NO GO, INUYASHA, INUYASHA: THE FINAL ACT, KEKKAISHI, NANA, NARUTO, NARUTO SHIPPUDEN, ONE PIECE and THE PRINCE OF TENNIS.