Anime fans Colin Harvie and Chris Perry have established a group called the Anime Defense Project whose primary project at this time is the newly created KeepAnimeAlive.com website. According to Perry, the site's goal is to provide a more official home for the "Sustain the Industry" YouTube movement, in which fans post videos detailing their monthly anime and manga purchases to promote the legal acquisition of materials in favor of illegal downloads and other forms of copyright infringement.

The site also plans to post a series of interviews with industry members, starting with Valerie Tatro, a store owner and convention chair for Vermont's BakuretsuCon. Perry told ANN that the site will have interviews with voice actor Greg Ayres (Clannad's Youhei Sunohara, Negima!?'s Negi Springfield) and with voice actor and dubbing director Chris Cason (dubbing director, Dragon Ball Z; Fullmetal Alchemist's Gluttony). The site has more interviews scheduled, but their subjects are "top secret."Perry added that the site is "pleased to be working closely with Greg Ayres" and will post video of one of the actor's convention panels.