Toyota Motor Corporation, through its representatives in the United States and Asia took the pop singer Hatsune Miku anime as the latest icon Corolla. Toyota is also sponsoring the inaugural concert Miku in Nokia Theater, Los Angeles, California, to coincide with the implementation of Anime Expo, 1 to 4 July 2011. Miku is a 3-D holographic character created by Crypton Future Media to promote music software on your computer. People of the blue girl is known for anime lovers through songs and dance movements are typical.
“Toyota still maintain the tradition of creating a global trends and new developments. We are very pleased to be working with Hatsune Miku, although his name is still less well known most people. However, the music and their loyal fans have a lot in common with a long history Corolla,” Bob beber Zeinstra, National Manager, Advertising and Strategic Planning Toyota U.S..
In order to maximize the marketing strategy, Toyota took InterTrend Communications to create ads in the form of video, print, digital, through social media. Its main target, consumers in the scope of America and Asia. “This partnership reflects the ideals of the Toyota Corolla and Hatsune Miku by packing a big dream in the form of compact.’s best-selling Corolla sedan now comes with some new refreshment in the interior, exterior and technology features better than competitors, “explained Toyota in his official statement.