Sanyo has signed up to become a sponsor at the Anime Festival Asia 2009 (AFA09) to promote its Eneloop line of rechargeable batteries.

Sanyo will join Bandai, Japan’s leading toy manufacturer and also the main sponsor of AFA09. As a sponsor, Sanyo will be organising a series of activities centred on its rechargeable batteries.

“The vibrancy and energy of the variety of activities taking place at the festival is a great match to what Eneloop is all about. We hope that by participating in this event, we can raise more awareness among the digitally connected audience to use Eneloop rechargeable batteries as they enjoy their music, games and anime,” said Sanyo senior manager, Takehiro Matsui.

Jointly organised by I-Promo Events & Marketing, SOZO and Dentsu Singapore, AFA09 hopes to attract children, youth, adults and industry visitors both locally and from around the region.